Institutions may be pursuing the wrong avenue to entice students towards their campus. Recent studies have shown that students are more concerned with the college’s integrity and price, than an abundance of cool services. Concerns are coming into light about how much college debt is rising. Not only for students, but schools are also borrowing

There has been much controversy over rising tuition rates in colleges since the economic recession. While other industries slashed prices to increase consumer confidence, colleges across the nation steadily raised tuition rates to make up for lost state funding. These dramatic increases forced many students to drop out or put their college education on hold.